Hydro Flask was started in 2009 in Bend, Oregon, by a couple dissatisfied with drinking tepid water. They took the double-wall vacuum insulation technology Thermos had used since 1904 and put it into a quality, stylish bottle for people living “an active and joyful life on the go.”
After initially gaining traction with its athletic, outdoorsy clientele, Hydro Flask has recently found broader popularity among millennials, Gen Zers and VSCO girls alike.
Popularity has gone far beyond anyone who loves a good water bottle that isn't plastic, portable and can be used anywhere on the go, Hiking, gym, travel, and even day to day activities
After initially gaining traction with its athletic, outdoorsy clientele, Hydro Flask has recently found broader popularity among millennials, Gen Zers and VSCO girls alike.
It’s not the first time a generation has claimed a water bottle as its own; water bottles have been used for social jockeying in American culture for years.
So, What makes hydro flasks special
Hydro Flask’s great temperature retention is due to its TempShield technology. Two walls of stainless steel with a vacuum between prevent condensation and heat transfer to the outside of the bottle, keeping drinks hot or cold for hours on end. I felt giddy the first time I woke up in the morning to a bottle of water that still had ice in it. Hydro Flask’s standard lid has a honeycomb structure to help this insulation, and it’s 100% leakproof, which I love because I can just throw the bottle in my bag.
A wide variety of sizes is available, from a 12-ounce kids’ bottle to a 64-ounce jug. You can get a standard mouth size or a wide-mouth bottle; and multiple lids to fit each, such as the straw lid, flip lid and sports cap.
Hydro Flask is leaning into its personalization appeal with the launch of its My Hydro customization page. Here you can customize the bottle of your dreams out of 11 sizes, three lids and 14 colors. You can choose the color for the bottle, the boot (a rubber sleeve on the bottom for drops), the lid and the strap.
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